flaconi continues to grow and strengthens management with Christoph Honnefelder

Berlin, July 28, 2020 – flaconi was able to further expand its market position in online beauty retail in the first half of 2020. On its way to becoming the No. 1 online beauty destination in Europe, the German e-commerce company continues to grow strongly in Germany and abroad. To further accelerate its expansion course, flaconi is strengthening its management with Christoph Honnefelder (44) as of August 15, 2020. The Rhinelander will become Chief Commercial Officer (CCO) and spokesman for the management board. Together with Dr. Steffen Christ (COO), Benjamin Ludigs (CRO) and Kathrin Nusser (CFO), he will form the new top management team at flaconi.

Industry expertise with beauty know-how

Christoph Honnefelder, who comes from Kylie Jenner’s American beauty brand Kylie Cosmetics, previously spent four years as Executive Vice President at beauty retailer Douglas, where he was responsible for product range and purchasing. He also held various management positions at Tchibo for a good nine years. Christoph Honnefelder began his career at The Boston Consulting Group, where he was a project manager. He holds a degree in business administration and studied at the University of Passau and the London School of Economics (LSE), as well as completing various executive education programs at Harvard Business School and the University of St. Gallen.

Management team to drive further growth

Florian Tappeiner, Co-CEO of NUCOM GROUP:

Florian Tappeiner, Co-CEO of NUCOM GROUP:

“The existing management team is doing an excellent job and has been instrumental in flaconi’s success story. In order to further strengthen the brand relations area and to push ahead with internationalization, including through M&A, I am pleased that we have been able to win Christoph Honnefelder, an experienced expert, for these tasks. With his industry expertise and his network, he perfectly complements the management team. Thus, flaconi is ideally positioned for further growth.”

flaconi is the largest online pure player for beauty products in Germany. The online store’s comprehensive portfolio consists of over 850 international brands and 45,000 products. With the categories perfume, care, make-up, hair care and accessories, flaconi covers all product segments, from drugstore to natural cosmetics to premium. flaconi was founded in 2011 and employs over 450 people at its headquarters in Berlin-Charlottenburg and at its logistics center on the outskirts of Berlin. With the flaconi concept store in the historic Tuteur Haus in Berlin-Mitte, flaconi is also represented in stationary retail and offers its customers a select range of niche and premium brands as well as an integrated hair salon. The online store has won numerous awards and is represented not only in Germany but also in Austria and Poland.