As a joint company of ProSiebenSat.1 Group and General Atlantic, we combine our shareholders’ strengths in a “best of both worlds” approach, blending the reach, know-how and resources of a leading German entertainment house with the expertise and firepower of a leading global growth equity investor. We focus on consumer internet business models with defensible USPs and differentiation strategies across diverse growth stages.
NuCom Group is a strategic growth partner for digital consumer internet companies. We create category leaders and accelerate the growth of our portfolio companies by adding ProSiebenSat.1 Group’s marketing power and operational expertise in order to pursue buy-and-build strategies.
Number of investments
Consumer advice, experience, beauty & lifestyle
Stage of investment:
Meet the Team
We create value
in three ways:
(minority or majority)
marketing & organizational setup
targeted M&A add-ons
As NuCom Group we support our assets to grow in three ways:
Marketing excellence is the basis for holistic brand building, sustainable customer relationships and therefore ultimately business success. At NuCom Group we work together closely with our portfolio companies to ensure that their marketing setups are meeting customer needs and business goals efficiently and effectively. We offer framework agreements as well as strategic and operational advice across all advertising platforms including TV, performance marketing channels, as well as social media. Through our majority shareholder ProSiebenSat.1 Group, we have access to huge TV reach across seven free TV stations. We therefore have extensive expertise in campaigns, conversion, and budget optimization, as well as brand building and customer engagement. Our assets benefit from these rich insights and knowledge via extensive know-how sharing at all levels of the organization.
Our TV reach alone totals over 94,6% (adults 18-49 years)
In a dynamic environment our assets need to focus on their core business and growth. To strengthen operations we support our assets on special projects across all divisions and topics. Previously we have implemented and advised on topics such as the General Data Protection Regulation (GDPR), realized data synergies, and provided framework contracts for tech platforms. To foster knowledge exchange we facilitate a broad offer of marketing, tech, leadership & organizational sessions which are open to all portfolio companies.
portfolio-internal knowledge exchange sessions per year
relevant framework contracts which can be readily accessed by portfolio companies to take advantage of scale effects
Buy and build strategy
Our investment managers act as sparring partners for our assets. They advise on company goals, financial planning and overall strategy. Together with our shareholders ProSiebenSat.1 and General Atlantic, NuCom Group’s investment managers are always looking for suitable additions to our portfolio. Their aim is to create the next category leader – like we achieved via M&A with ParshipMeet Group in our matchmaking sector, which was carved out of NuCom to ProSiebenSat.1 Group as of September 20.